Luxury with a Conscience…
Without compromising our market position as a leading luxury brand, we have a stringent green policy that promotes the protection of natural resources and sustainable development and commits to reducing negative impact and stress on the planet.
The power of nature is our inspiration and we constantly maintain a fine balance between cutting-edge technology and nature.
We develop all our own formulae at our factory in Cape Town, using sustainable ingredients, many of which are unique to Africa, in accordance with the highest international quality and best practice standards.
All our products are biodegradable. Bottles are made from 70% recycled material.
All our products are free from harmful chemicals and dyes including SLES/ parabens/ petroleum by-products, liquid paraffin or petroleum jelly/ PEGS [Poly Ethoxylated Glycols]/animal products or derivatives.
We regard environmental responsibility and sustainability as the most important criteria when pre-selecting raw materials. We use many ingredients that are ubiquitously African such as Baobab Seed Oil, Kalahari Melon Seed Oil, and Organic Green Rooibos. and our supply partners for these precious African oils are companies that comply with strict sustainability and fair trade protocols. Indigenous plant material is exclusively sourced through ethical supply chains and has been sustainably wild-harvested by the primary producers, actively protecting biodiversity.